In my role at Mattel, I design a variety of corporate creative assets that uphold and enhance Mattel brand identity. I develop comprehensive brand guidelines that ensure consistency across all platforms and materials. My work includes creating event signage and posters that captivate and inform, as well as marketing assets that effectively communicate Mattel messaging. I also design notebooks and the annual report book, focusing on visual appeal and clarity. A key component of my responsibilities involves a cohesive redesign of internal corporate assets for the web, which includes the design of intuitive icons and a revitalized logo that reflects Mattel innovative spirit. Each project is approached with a commitment to maintaining the integrity of the Mattel brand while adapting to evolving design trends. Comprehensive identity guidelines will ensure consistency across all communication channels, reinforcing Mattel commitment to innovation and quality in the toy industry.