In my work designing for Mattel Games and Action Figures brands, I emphasize the importance of a strong, unified visual identity across various design projects. Crafting brand guidelines ensures consistency in logo design and consumer products, while also addressing the specific needs of the galleries and promotional swag. My approach involves blending innovative design elements with the iconic aesthetics associated with Mattel, allowing each project to reflect both the brand's heritage and modern consumer expectations. The result is a harmonious collection of visual assets that celebrates our playfulness while fostering a memorable connection with our audience.