Mattel’s redesign of the Polly Pocket logo and brand identity revitalizes the brand while honoring its heritage. The new logo boasts a playful, modern aesthetic, showcasing the joy of Polly Pocket. The color palette combines cheerful pastels with vibrant accents to attract nostalgic consumers and new fans alike. A rounded sans-serif font enhances brand recognition, ensuring fun, approachability, and legibility. The identity guidelines provide a consistent messaging framework, maintaining an engaging and inviting tone that reflects Polly Pocket's imaginative world. This strategy seeks to deepen audience connection and rekindle interest in the beloved toy line.