Branding involved a cohesive redesign of internal corporate assets for Mattel Internal Brand Divisions, encompassing a variety of projects including logo development, print materials, and swag design. Each project is approached with a commitment to maintaining the integrity of the Mattel brand while ensuring a consistent visual language across all deliverables. Various Mattel Brand Division redesign aims to capture Mattel innovative spirit, while the print and swag materials will reflect it’s brand identity in a way that resonates with both employees and stakeholders.